Good news.
It's a new day in dental.

Dental care used to be just about your teeth. We make it about your entire wellbeing. With doctors you love, technology that eases, and an environment that soothes, we turn every moment of your visit into a whole-you wellness experience.

Before, the best you could hope for was “You won’t feel a thing.” At Tend, we want you to feel something great.

Our Values

We tend to our guests

The people who trust us with their mouths deserve better. We want to give them an experience so great it outweighs all the bad ones they’ve had before. That’s why we obsess over making their visits extraordinary. We have a lot of making up to do for the entire industry. And we can do it. One gum at a time.

Care connects us

Our team represents a diversity of strengths and backgrounds. This lets us see many ways forward where others only see one. We maintain a unified mission, but not a homogenous culture. We’re brave enough to keep each other in check, humble enough to admit mistakes, and tender enough to support each other.

Think ahead, act now

We see ways to improve—everywhere. We make smart decisions—fast—and challenge the status quo. We’re continually on the lookout for what’s working and what isn’t, finding ways to cultivate and preserve success. We expect change to be a constant. Our edge is to know when to stop talking and pull out the floss.


Our goodie bags are pretty impressive

The electric toothbrush

Employer-sponsored comprehensive healthcare coverage, including the best dental care anywhere.

The designer toothpaste

401(k) with 4% match—exceptionally rare for a startup at our stage.

The flavored floss

Generous paid time off plus company holidays, so you can spend more time practicing your dance moves.

The refreshing mouthwash

A pre-tax commuter benefit in NYC that’ll make you grin on your commute, not grind your teeth.

The fancy mints

Contribution toward a ClassPass subscription, because we want you to tend to your whole body.