Cookie Notification Policy

This Cookie Notice describes how Noho Dental, Inc. (“Tend,” “we,” “us,” or “our”), uses cookies and other technologies to collect and store information when a user (“user(s),” “you,” or “your”) uses the website, our online store, or our online patient portal (collectively, “Services”). For additional information about our data processing activities, please review:

What are cookies and what information do they collect?

As with most online services, when you use our Services, we automatically collect and store certain information. This may include your Internet Protocol (“IP”) address, device ID, operating system, browser type and version, the dates and times that you visit the Services, the pages of the Services that you visit and the time spent on those pages, and location data sufficient to identify your country, state and city.


A cookie is a small data file sent from a website or application and stored on your computer or device. Cookies allow us to recognize your browser when you return to our Services and to remember your login information. Cookies also allow us to serve certain features, to better understand how you interact with our Services, and to review aggregated usage.

We use cookies to administer the Services, analyze and improve our Services and tailor our Services to our user’s needs for example, to remember a user has already given a user name and password, so that they do not need to input these every time they move to different pages in the Services, estimate our total audience size and traffic and to target advertisements to users in a specific geolocation.

Web Beacons

Web beacons are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with cookies, to track and measure the performance of our Services, and to monitor how many visitors view our Services, and if emails sent to users are opened. Unlike cookies, which are stored on the device, web beacons are typically embedded invisibly on web pages or in an email.

Third-Party Cookies

We use a variety of third-parties to collect, track and analyze usage and statistical information from users, such as the user’s browser type, operating system, browsing behavior and demographic information.

Push Notifications

Users may be given the option to receive push notifications while using our Services. Depending on the type of device you are using to access Tend, we may need to collect your IP address and a device identifier in order to serve push notifications. You can turn off push notifications off in your device settings.

Overall, we use the information we receive from cookie-related data to monitor how the Services are being used and how they perform, to analyze and administer the Services. Our Services may place both session and persistent cookies on your computer or device. Session cookies typically last for as long as you are using your browser, while persistent cookies will remain even after you close your browser. The length of time that these cookies remain is detailed below.

Types and Purpose of Cookies, and the Legal Basis for Cookies

Some of our cookies, described as first-party cookies, are placed by us, and are used to help us operate functioning and effective Services. Other cookies, referred to as third-party cookies, are placed by companies that we work with to provide, maintain, analyze and in some cases advertise on the Services. The legal basis for the collection of information through third party cookies depends on the type of cookie, as described below.

The details, including our legal basis for collection and processing of the information collected through the cookies is as follows:

  • Strictly necessary cookies: These cookies are required in order for you to be able to visit and use the Services. If you disable strictly necessary cookies, the Services will be impacted. The legal basis for the collection of information through strictly necessary cookies is the legitimate interest in providing functioning Services and to protect the security of our Services, and performance of a contract if we have a contractual agreement with you for the use of the products.

  • Functional cookies: These cookies allow us to store choices and settings you may select, such as your language, region and account preferences. If you disable functional cookies, we may not be able to respond to your preference choices and provide the Services in a manner that is tailored to your region. The legal basis for the collection of information through functionality cookies is your consent. 

  • Analytics and targeting/advertising cookies: Analytics cookies allow us to collect information on how the Services are used and the scope and demographics of the user base. This includes whether a user has visited the Services previously, how the user came to visit our Services, the volume of users visiting particular areas of the Services and the time they’re spending on particular pages. This allows us to improve how our Services perform and your experience in using the Services.

On our website, we also include advertising cookies. These cookies allow us to do some of the things that we do with analytics cookies, and also to targeted advertisements tailored to your interests. We do not include advertising cookies on the app products. If you disable such advertising cookies you will not receive a customized website experience or targeted advertising. The legal basis for the collection of such information by analytics and targeting/advertisement cookies is your consent.

Change settings from within your browser

Be advised that you may change your cookie settings from within your browser by going to the “help” function on most browsers. If you choose to have your browser refuse cookies, then it is likely that some areas of the website will not function properly when you use or visit them. The instructions for these vary from browser to browser and they may change from time to time as new versions are released. Here are some links to instructions for the most common browsers:

For other browsers, try searching for “managing cookies in (browser name)”

If you have any questions or concerns about our use of cookies and other tracking technologies, please send us an e-mail at To learn more about your Privacy Policy, please read the policy here.

Disabling, Deleting, or Opting Out of Cookies

There are several different ways to opt out of having cookies placed on your device. We have provided a link to some of them above. In addition, most web browsers allow you to control some cookies through the browser settings. You may use your browser tools to refuse the use of cookies or to delete cookies that have been placed on your device. However, if you disable cookies, you may not be able to use the full functionality of Tend.

Contact us

For further information on our use of cookies, please contact us at:

By email:

By regular mail:
Privacy Request - Cookies
Noho Dental, Inc.
9 Great Jones St, Floor 3, New York, NY 10012