Book now At our new Grand Central Studio



In order to make your visit super prompt and efficient, we try to keep our dentists’ and hygienists’ schedules open until close to your appointment date. Our clinical team is amazing, and we’re confident you’ll love whomever you’re paired with. But if there’s a specific dentist or hygienist you want to see, or if you’ve been referred to someone in particular, just give us a call at (212) 406-3686 and we’ll make sure it happens. After that initial appointment, you’ll always see the same dentist for future visits, unless you want to make a change.

Before your visit, we’ll give you a call to say hi and answer any questions you may have. We’ll also tell you a bit about the dentist you’re going to see. If there’s someone in particular you’re hoping to be seen by, feel free to call us at (212) 406-3686.

Totally fine! Just give us a call at (212) 686-3686.

Call us at (888) 818-3686. Just make sure to do so more than 24 hours before your appointment time. If you cancel or reschedule less than 24 hours in advance, we’ll have to charge you a $50 fee. If you don’t make it at all, we’ll have to charge you a $75 fee. This is because we reserved that time specifically for you, and our appointments are in high demand.

Our dentists are graduates of respected dental schools, and have all trained in highly-rated residency programs. All of our dentists take continuing education courses in order to stay current with all of the latest techniques and research. They’re led by our Clinical Director, Dr. Marc Schlenoff, a former Program Director at the Columbia University College of Dental Medicine.

We offer a full range of preventative, restorative, and cosmetic dental services. For preventative and restorative care, we offer routine checkups, implants, and everything in between. For cosmetic care, we’ll help you redesign your smile with whitening and veneers. Read more about our services.

If the specific service you need isn’t listed, call us at (212) 406-3686. Chances are we do it. Our experienced dentists offer a full range of preventative, restorative, and cosmetic care.

At the end of your first visit, we’ll get you scheduled for your next visit before you leave. Or if you need more time to figure out your schedule, just give us a call afterward at (212) 686-3686 and we’ll find you a time.

We currently do not see children under 13, but we are more than happy to recommend pediatric dentists. Just give us a call at (212) 686-3686.

If another dentist has recommended that you get a procedure and you want a second opinion, we are more than happy to provide one. Just give us a call at (212) 406-3686. If you’re a Tend patient and your dentist recommends a procedure, you’re more than welcome to seek a second opinion. We provide in-house second opinions from other Tend dentists, or we can provide you with our proposed treatment plan to take to another dentist.

We require a credit card for booking because it helps ensure the safest possible visit. No form of payment needs to exchange hands in the studio, which is safer for you and our team. If you’re covered by insurance, we still require your credit card information when you book just in case you need a procedure in the future. If your visit is fully covered, we will not charge you. And if you do have a payment, we’ll only charge you after you’re seen.

Your Visit

The safety of our members and our team is our top priority. Read about the steps we’re taking here.

They really do. And the reason’s pretty simple: we book fewer visits per day than most dental offices. This allows us to commit to schedules that enable our dentists and hygienists to spend as much time with you as is needed, with a comfortable cushion before and afterward. And it’s also safer: by staggering visit times, we ensure that no one needs to wait in common spaces, and we limit patient overlap in hallways.

Our appointments are in high demand and we reserve our dentists and hygienists’ time just for you. So if ou cancel your visit with less than 24 hours notice, we’ll have to charge you a $50 fee. If you don’t make it at all, we’ll have to charge you a $75 fee.

We schedule our appointments with enough time to give you thorough care while also making sure you’re completely comfortable and safe. We know how busy you are, and won’t keep you a minute longer than necessary. A checkup takes about 60 minutes. A whitening treatment with GLO takes about 60 minutes. And free consults take about 30 minutes. Our visits always end on time, so you can plan your day around them confidently and stay on schedule.

You should arrive for your appointment right when it’s scheduled to begin. We run on time, so you won’t have to wait.

We guarantee you’ll be satisfied with your experience. Full stop. If for any reason you’re not happy, let us know within six months and we’ll give you a full refund. No questions asked.


Absolutely. We partner with major insurers to get you amazing care at amazing prices. We also offer a real-time online benefits check before you come in. We’ll show you the maximum cost for your visit, so you’ll never pay more than you expect. The insurers we partner with include: Delta Dental, Aetna, Cigna, United Healthcare, Blue Cross Blue Shield, Empire Blue Cross Blue Shield, Guardian, MetLife, United Concordia, Principal, Oxford Health Plans, and Ameritas. Read more about insurance.

If you’re a new guest and don’t have dental insurance, a checkup costs $350. That includes a comfortable cleaning, x-rays, and a personalized exam. Any other questions about pricing? Give us a call at (212) 686-3686.

It depends on your insurer! If you and your dentist decide to move forward with one of these procedures, we’ll run a benefits check and tell you the maximum cost, so you’ll never pay more than you expect. Have questions about a specific procedure? Call us at (212) 686-3686.

To see the maximum cost for your visit, book your appointment online and use our real-time benefits check. We’ll show you the maximum cost for your visit, so you’ll never be surprised by a higher-than-expected bill.

Give us a call at (212) 686-3686.

We partner with major insurers to get you great care at the best prices, whether we’re in network or out of network. To check your benefits, give us a call at (212) 406-3686 or book an appointment online and use our real-time benefits check.

Insurance can be daunting. We’re here to help. If you have any questions at all about your coverage, give us a call at (212) 406-3686 and we’ll talk you through it.


Studio is the word we use instead of “clinic” or “practice.” Our studios are modern, beautiful spaces where our appointments take place. Why the new word? To reframe your expectations about what going to the dentist can be. To us, “studio” feels healthy, proactive, and comfortable, which reflects what we want your visit to feel like.

Our studios are conveniently located just a floss spool or two from major subway lines. See where we are.

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We use an innovative, clinically proven whitening product from GLO, which yields fast, visible results. It contains special ingredients to reduce sensitivity, along with the best ingredients to quickly whiten your smile. The active ingredients, a special mixture of peroxide and potassium nitrate, will whiten your teeth safely and comfortably.

We use GLO whitening, a patented treatment that will whiten your smile, guaranteed. Your dentist will set your tooth shade with you and monitor you for comfort and sensitivity.

Our whitening treatment costs $495.

It’s hard to predict exactly how long whitening will keep your smile brighter, as much of this is up to you. Tobacco products, red wine, coffee, and tea can all stain your teeth again. Whitening can last for many months, even a year or more.

Whitening treatment can cause some mild temporary sensitivity, but we reduce or even eliminate it in two ways. First, our whitening gel has a desensitizing ingredient in it (potassium nitrate). Second, we’ll provide you with a special toothpaste to use before and after your treatment that’s very effective in reducing sensitivity.

Teeth whitening is completely safe. Dentists have been successfully whitening smiles for decades, and the procedure is very predictable. Although there is a chance of sensitivity for a short time afterward, it will not damage your teeth in any way, and the mild discomfort will only last a day or two.


Within 30 days, you can return your item (unopened) for a full refund. To get the process started, email us at

We’re really sorry to hear that! Email us at and include a photo of the damaged, defective, or incorrect item, and we’ll make it right.

Give us a call ASAP at (212) 686-3686. We’ll do our best!

Yes, you can make product purchases at a studio. However, we don’t keep every product in stock at all times. If you place an order at the studio, we’ll mail your goodies to you with free expedited shipping.

When you book an appointment, we’ll invite you to try some of our favorite products before you’re seen. If you try something you like, you can order it at the studio and we’ll mail it to you with free shipping.

We have three different shipping tiers. Standard ground shipping takes 3-7 business days and costs $7 (unless you spend $25, which will qualify you for free shipping). Priority shipping takes 2-4 business days and costs $10. Overnight shipping arrives the next day and costs $20.

We do! If you spend $25 or more, we’ll ship your goodies for free in 3-7 business days.

Anywhere in the U.S.!